MIND is a multidisciplinary research group of Aalto University situated in the Aalto Design Factory. MIND belongs to BIT Research Centre of Department of Industrial Engineering and Management in Aalto University School of Science.
MIND strives not only to create new knowledge, but also to create an increase in positive emotions. The following thoughts reflect well the values and mindset of MIND:
Fail fast to succeed sooner!
- David Kelley (IDEO)
In a turbulent age, the only dependable advantage is a superior capacity for reinventing your business model before circumstances force you to.
- Gary Hamel & Liisa Välikangas
You cannot shrink your way to greatness.
- Arthur Martinez
In a world, where there is an excess of everything, the ability to dream is a competitive advantage.
- Anssi Tuulenmäki
Every major industry was once a growth industry… in every case, the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management. For example, the (US) railroads did not stop growing because the need for passenger and freight transportation declined. That grew.
- Theodor Levitt
Year after year, one has less and less to lose…why do people not radicalize as they grow older?
- Arto Tuominen
PASSION = I PASS ON
- Mike Bell
Whenever you find yourself on the side of the majority, it’s time to pause and reflect.
- Mark Twain
There was that law of life, so cruel and so just, that one must grow or else pay more for remaining the same.
- Norman Mailer
Strategy is revolution; everything else is tactics
- Gary Hamel

